Does Uncertainty Moderate the Relationship between Strategic Flexibility and Companies’ Performance? Evidence from Small and Medium Pharmaceutical Companies in Iran

The business environment has become complicated—full of risk and uncertainty over above companies’ control— therefore companies must find mechanisms to enhance their performance in the light this instability. Iranian market is one best examples unstable markets because its political economic circumstances; despite this, pharmaceutical industry Iran considered industries, which still working efficiently. aim study investigate impact strategic flexibility on SME companies, by considering effect environmental as a moderator. cross-sectional one. Primary data was collected from 113 using an adopted questionnaire. questionnaires were forwarded managers at these purposive (selective) sampling technique used collect data, total number responses that valid for statistical analysis 228. response rate 67.25%. results showed positively affects performance. Supply demand moderate relationship between